Between Brackets

On Monday June 7 Mobile Monday Brussels is at it again with a session on Machine 2 Machine communications.

Read more and subscribe on the Mobile Monday Brussels website.

40+ people gathered last Monday to talk about publishing and marketing on the mobile platform.

Some interesting figures and facts were given by the speakers:

• The iPhone app from the De Standaard didn’t cannibalize the site, it added to the traffic (something that a Le Monde speaker also mentioned on a IFRA talk in Amsterdam)
• From an Orange study: using the classic internet and mobile internet channels combined to create brand awareness is the way to go. Brands can benefit greatly from the combination.§
• I’m not sure who said it, but apparently younger people tend to buy Android based phones (instead of an iPhone)

more to be found her: http://www.mobilemonday.be/event/publishing-and-marketing

Next week Monday March 1st it is Mobile Monday Brussels time again.

The theme for this evening is Publishing and Marketing, a joint networking event between IAB and Mobile Monday Brussels.

You can find program details and register here, make sure you’re there.

Monday December 14 Mobile Monday Brussels organizes an event again, this time about MVNO’s. Register today and make sure you’re there.

Last Monday I went to the second edition of Mobile Monday Belgium. There were many people (48 registered, some didn’t make it but most did).

Unfortunately the Pumbby presentation was canceled because Jean-Paul de Ville called in ill. Fabian Tilmant from Cleverwood gave a presentation on the three key ingredients required for a successful mobile initiative (content, ads, platform) after which Tanguy De Lestré did a debriefing of the Stockholm MoMo gathering he went to.

Listening to the many attendees during the après-powerpoint was interesting indeed. There are many initiatives that are being set up to help the breakthrough of Mobile Internet like for example loyalty programs where you can exchange your loyalty points for mobile internet air-time. Many parties are looking for innovative business models that will make mobile internet more affordable for the public.

Being among other mobilistas is great. You see how everyone struggle with and tries to overcome the wait for the big mobile wave.

Next MoMoBel will be mid-February.

Some other dates for mobile initiatives that were mentioned (both formally and informally):

• Mobile Basecamp in Hasselt: February 7th
• MobileWeb December 4th
• MobileGoingBusiness December 12th

If you’re interested in meeting mobilistas and you enjoy marketing, do join us at the Mobile Monday Belgium meet-up in Brussels November 11th 17th.

You can register here.

Agenda

• 18.30 Welcome – Wim De Waele (IBBT)
• 18.40 Mobile Advertising what can we expect in Belgium- Fabian Tilmant (Cleverwood)
• 19.00 Start-up case – Jean-Paul de Ville (Pumbby)
• 19.20 Debrief of MobileMonday Stockholm session – Tanguy De Lestré
• 19.30 Drinks and networking

Venue

SMIT Research Centre
Pleinlaan 9
1050 Brussels
Belgium

How to get there

Last Monday I went to the first mobile Monday in Belgium. Actually some years ago an attempt to kick-start MoMoBel was made, but it slowly died as not enough traction could be generated. But as the mobile market is maturing rapidly this time around will probably be successful.

Do come by, you can get to know other Mobile aficionados, have a drink and learn a lot about what’s happening in the Belgian mobile space (actually that’s where I learned that De Redaktie was working on a mobile version of their site as posted before).

The next Mobile Monday will be November 17, for more info go to the MoMoBel wiki.

PS: another post on MoMoBel, and another.

Mobilistas unite!

September 22th there will be a informal gathering of mobile enthousiasts under the Mobile Monday flag. Don’t expect high profile speakers expect for yourself of course

Registration and more on the subject: http://www.mobilemonday.be/.