Between Brackets

From a post on pinchmedia.com we learn that: on average an application on the App Store earns the developer $8,500 (not monthly, not yearly, but in total)

So unless you’re lucky you’re not earning a lot

Of course (just as with AdMob reports) we need to be careful and remember that PinchMedia only covers a slice of the market (those apps that include their software). But still, it’s interesting.

Seems that the only Smart Phone platform that didn’t grow the second half of this year in the states is the WinMo platform. This is according to a survey from ComScore.

The good news is that the smartphone market keeps on growing and that we’ll see more feature rich phones. This will drive the adoption of mobile internet, which we think is a good thing

Monday December 14 Mobile Monday Brussels organizes an event again, this time about MVNO’s. Register today and make sure you’re there.

Although there’s numerous posts, research, articles etc. to be found on mobile marketing on the web, apparently not everybody has read them. Ok, they might have read the rules on opt-in, but using mobile numbers that you provided as a member to one brand for marketing of a different brand seems to me like stretching the rules a bit.

Having received an unwanted SMS marketing message recently from a company that I did not know I tried my luck with the STOP keyword:

As you can see, this did not work. Now what ? Mailing / calling the company to get rid of this seems like the only way forward.

I expect I need to be even more careful when I hand out my mobile number to any company.

Let’s hope more and more companies make sure they adhere tot the mobile marketing rules, and provide a clear way to get rid of this kind of messages easily, otherwise we better expect a consumer backlash.