Between Brackets

Depending on the source this will be the year when Mobile Marketing took off (or not).

Some sources are not unanimous on the subject yet: Mobile Marketer’s got both proponents and opponents to the above statement.

Often the lack of penetration of mobile internet is brought up as the main argument. But that’s a lack of understanding of the many possibilities mobile marketing already offers without the need of a permanent 3G connection:

• texting is one of the major areas for the moment
• standby screen applications is another possibility
• branded applications (downloaded via Wi-Fi or side-loaded via pc)
• finally, the user can use Wi-Fi (instead of a 3G connection). Granted, the experience is not as full as having a 3G connection, but many people do it.

And from the many projects that are launched I can only conclude that Mobile Marketing has already taken off.

So, yes, classic online advertising is still bigger than mobile marketing, but they’re both growing. And from the statistics mobile marketing has the steepest growth rate.

This entry was posted on Friday, February 27th, 2009 at 2:07 pm and is filed under 3G, internet, marketing, mobile, sms, trends, wifi. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.