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Blyk statistics and insights

March 30th, 2009 by Patrice

Tomi Ahonen has written an interesting post on the Blyk phenomenon. Why is this a relevant marketing channel? What is the importance of the dialogue they maintain with their customer base?

Some stats:

  • 3% of UK mobile phone subscribers in the age bracket of 16-24 are Blyk customers
  • 200 big brands (l’Oreal, Coca Cola…) advertise on Blyk
  • On average each brand runs slightly more than one campaign a month
  • Response rates of users is 25%(!).

For a service that started only 18 months ago this is really fantastic.

Past the figures, Tomi, also gives an example of how Pizza hut could use Blyk in its media mix to support classic ad campaigns and make them more efficient and more measurable.

Interesting read.

PS: I’m curious how well Blyk Belgium will have done in 15 months (they’ve launched here in January)

This entry was posted on Monday, March 30th, 2009 at 10:29 am and is filed under marketing, mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Blyk statistics and insights”

  1. fabian Says:
    April 3rd, 2009 at 12:25 pm

    Great reference to a great article. I really look forward for these new types of advertising where creativity and efficiency will be more important than provocation. I’ve posted an article about these new kinds of ad on Cleverwood’s blog.
    FYI, Blyk hasn’t launched yet and is in a “setting up the administrative structure” phase.

  2. Patrice Says:
    April 6th, 2009 at 1:35 pm

    Indeed, I’d also love to see more advertising campaigns use more of the true capabilities of Mobile. There’s so much evidence that it works and that it has a great return both on the short and the long term. And luckily we seem to be heading that way…

    Thanks for correcting me on the Blyk launch date.

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