Between Brackets

Although there’s numerous posts, research, articles etc. to be found on mobile marketing on the web, apparently not everybody has read them. Ok, they might have read the rules on opt-in, but using mobile numbers that you provided as a member to one brand for marketing of a different brand seems to me like stretching the rules a bit.

Having received an unwanted SMS marketing message recently from a company that I did not know I tried my luck with the STOP keyword:

As you can see, this did not work. Now what ? Mailing / calling the company to get rid of this seems like the only way forward.

I expect I need to be even more careful when I hand out my mobile number to any company.

Let’s hope more and more companies make sure they adhere tot the mobile marketing rules, and provide a clear way to get rid of this kind of messages easily, otherwise we better expect a consumer backlash.

This entry was posted on Sunday, December 6th, 2009 at 11:25 pm and is filed under belgium, marketing, mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.